With a new EU tobacco directive in the
pipeline, the EU is trying to “lay down” the law. This new directive proposes a
new regulation that stipulates any electronic device containing more than 4mg
of nicotine should be classed as a medicinal product.
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| Electronic cigarettes |
What this will mean is that many electronic cigarette businesses will have to cease to operate. Applying for authorization
will require companies to undergo extensive and expensive clinical trials
forcing businesses to close as they become commercially unvisitable. At best 1 maybe
2 electronic cigarette companies will remain. This will be a devastating blow
for consumers. Currently there is choice for users of electronic cigarettes london as
different companies offer different products and flavors. Creating a monopoly
situation simply means no choice for consumers and will undoubtedly hike up
prices, making the cost benefit redundant. This will have a hugely devastating
effect driving users of e-cigarettes back to traditional cigarettes. Further
another fear is that the entire industry will be converted into a black market,
which could result in uneducated individuals using substandard components and
ingredients putting their own lives at risk.
The UK’s anti smoking charity ASH, Royal
College of Physicians and even the UK Government’s cabinet office behavioral
insight team all disagree with the proposal in the EU’s directive and believe
that electronic cigarettes should be more widely available.The EU’s directive is not consistent with the
message promoted by MagiCig, our products are not intended to help smokers to
quit and are not a medicinal product. They are simply an alternative to Smoking.
